A One-on-One With Linx Dating Founder Amy Andersen — Exactly How She Turned Into “Silicon Valley’s Cupid”

The brief variation: whether or not they’re creating the most recent Dallas model escorts of an already-cool item or coming up with the second huge part of technology, singles in Silicon Valley often leads hectic everyday lives — which means internet dating typically gets put on the backburner. Since 2003, Linx Dating and its own Founder Amy Andersen have-been addressing the requirements of these hectic, relationship-minded professionals with a curated, individualized, and intuition-based matchmaking system.


From Google to Apple to Lyft to Github, Silicon Valley is known for the juggernaut tech organizations and innovative start-ups, so much in fact that there is even popular TV show named after it. Silicon Valley can be recognized for the passionate, hardworking, imaginative, and dedicated individuals who just work at these businesses — which gives well to a successful career however always a successful relationship life.

“many of these men and women are therefore concentrated with regards to careers any particular one time they awake and imagine ‘Oh my gosh, I want to discover my match. How do you go about undertaking that?'” mentioned neighborhood matchmaker Amy Andersen. Linx Dating is actually the way they start doing that.

Started by Amy in 2003, Linx, for brief, is a curated matchmaking solution for the people active, high-profile solitary experts in Silicon Valley and the surrounding Bay region (along with all over the globe) thatn’t been able to get the commitment they demand. Nowadays, the organization is known as “Silicon Valley’s Matchmaker” and Amy the “Cupid.”

Amy lately told all of us in regards to the “aha minute” that began it-all, the girl client-to-client vetting process, the algorithm-less, intuition-based matchmaking, in addition to private interactions she creates with all the people she assists.

Bridging the space Between solitary Men in Silicon Valley & solitary ladies in San Francisco

The motivation for Linx was available in 2000 while Amy was actually in private client solutions at a technology business in san francisco bay area but staying in Silicon Valley. Whether or not it is at work, through buddies, or perhaps out and about, Amy frequently came across women and men have been informed, successful, appealing, and well-rounded, nonetheless happened to be solitary and did not know exactly why.

Knowing both areas really well, Amy pinpointed the problem: there are much more offered men in Silicon Valley than San Fran plus offered women in San Fran than Silicon Valley. And their family members, buddies, and professions in their respective towns and cities, making the 50-minute car day at fulfill special someone was not at the forefront of their own thoughts, Amy explained.

“That was my ‘aha time’ in which I thought ‘Can you imagine we happened to be to connect this space and produce these opportunities of these fantastic women in san francisco bay area and these great guys in Silicon Valley?'” she said.

Amy next invested another three years performing as much study as she could, making use of her business-oriented brain to obtain a significantly better thought of the market industry and interest in this sort of matchmaking company. In 2003, as soon as she had all the woman ducks consecutively, she stop her work at Merrill Lynch, established the business, and never seemed right back.

“beginning Linx has-been one of the recommended decisions of my life,” she stated. “assisting these introductions and helping as a conduit between these class seems to get results well over the past 12+ decades that I’ve been achieving this.”

From Application to Even the Wedding, Amy will there be Every Step

Amy takes a tremendously practical strategy along with her customers from starting to end, observing every person independently, using their particular certain desires and needs while in the matchmaking, and offering the woman qualified advice all as you go along.

A One-on-One, In-Depth Vetting Process Ensures High-Caliber Clientele

At Linx, it-all begins with the quality of the customers. While various other matchmaking businesses might take whoever applies, Linx features a substantial referral-based vetting program that produces their particular clients stay ahead of others. Every aspiring member ought to be suggested by an old or present member, a buddy or contact of Amy’s, and/or love.

Amy receives dozens of recommendations every day and displays each prospect by herself. And whether they’re 22 or 72, Asian or Latino, solicitors or music artists, Amy is looking for people that are intelligent, healthy, relationship-minded, accomplished, bold, and leading fascinating schedules all in all.

“provided that a person is actually passionate about their particular job, that is what i am interested in. Beyond that, i am finding folks who are well-rounded. Whether it’s volunteering or cooking or whatever its, I just want to see they have a colorful, fascinating life,” she stated. “If someone says if you ask me ‘All i actually do is work’, I’m most likely not attending like to work with them. Not merely do they not have balance within schedules, but to me that is in addition indicative which they don’t possess time for a relationship.”

Following the preliminary evaluating, Amy sets up an one-on-one meet-and-greet, which she mentioned is the most important element of getting litigant. That’s where Amy extends to understand the person, hear their own personal story, to see what they’re looking for in someone (and what they’re perhaps not finding).

Above all, Amy is actually identifying if the woman company may be the proper complement both parties. Whether some body is not 100% over their own ex or have a hard period of the existence, her impulse can tell if the time is off.

“The meet-and-greet is a vital treatment for myself personally but way more for this prospect to obtain a good read of exactly what Linx is all about,” she mentioned. “individuals get the responses that they’re seeking from meet-and-greet, and that’s vital because anybody exactly who goes down that street to be a client, I want to be certain that they think ready to accept this technique.”

In the event the meet-and-greet goes well, they’re going to return for a follow-up meeting with Amy before selecting the account that is perfect for all of them and having began from the matchmaking. And even though it seems like a long procedure, Amy said it really is required because she wishes every user to-be satisfied with Linx and the other way around.

Matchmaking That Combines the Client’s Wants & Amy’s Intuition

Besides assessment every applicant, Amy normally the only person at Linx who will the matchmaking, outsourcing her concierge solutions to professionals like expert clothes stylists, makeup products performers, and psychologists.

“This is a very small, boutique, niche matchmaking business when compared with some providers that have huge employees and limbs all around the world and so on, therefore Linx is extremely tailored due to that,” she mentioned.

The woman distinctive matchmaking program combines the granular metrics of just what person desires in a night out together (their particular recommended height, age, income, etc. in addition to their deal-breakers) and Amy’s all-natural ability and intuition for knowing when two different people belong collectively.

“today, when it comes to once I build a match, about 75per cent when it is produced by abdomen, that impulse that claims ‘Oh my personal goodness, i believe i would be on to anything here,'” Amy stated.

Centered on those elements, Amy will then take-over, searching her database of qualified singles until she discovers an ideal match for each customer.

Using the internet Pre-Introductions Get Singles Excited About Their Match

Once Amy features her perfect pairing, she’ll e-mail both men and women a “baby bio” of every different, providing them with a snapshot of this other peoples personality, pastimes, appearance, and obtaining them stoked up about how fantastic they’d end up being with each other.

“I want my consumers on side of their own seating, jaws with the floor, like ‘OMG this person appears incredible,'” she mentioned.

They will after that reach ask Amy questions regarding their particular match and make an effort they must choose for themselves if they think its correct. During this period, Amy in addition makes certain the clients have no idea one another, whether through work or social sectors and even past internet dating escapades, thus we have all a clean slate.

“I have found there can be cross-pollination using my clients where they have for some reason have actually fulfilled. I wish to avoid a predicament where they have currently satisfied or they have glanced at each other’s using the internet pages there ended up being a reason they made a decision to forego that opportunity,” she mentioned.

The time from Amy’s preliminary mail towards set agreeing to generally meet will take 72 several hours, and at that point Amy will be sending all of them a one-page, custom bio with a lot more delicious details, such as their particular first brands. Amy mentioned she excludes final labels up until the basic date for them to abstain from Googling both, getting into unique heads, and damaging the magic.

Along with Amy getting traditional, she requires the man to contact the woman (no texting or emailing!) within 5 days to setup a nice big date where the guy treats her.

Heading Beyond a Matchmaker to Become a Liaison, Confidant, buddy & Adviser

When Amy helps make a match, she doesn’t only send all of them down on very first date with a “Good luck!” She provides pre-date coaching that places the woman customers at ease and shows them how-to decrease their fast-paced life down (at the least for one evening) She stated this might be especially important in Silicon Valley, in which everybody is actually operating 24/7 and always have so many thoughts running through their unique heads.

“i really want you to eliminate every little thing surrounding you, all the disruptions in life,” Amy stated. “I wanted one to carefully get ready for the go out since these matches really count. A whole lot is actually operating in it mentally and economically, therefore I wish men and women to pay attention to those essential details and remember how important those first thoughts tend to be.”

“Amy features exceeded every expectation and I also would recommend Linx. I have as fulfilled outstanding guy just who I would not have came across normally. We’re using situations slow and witnessing precisely what the future keeps.” — A Linx Representative

And because every member signs a two-year agreement (which might be suspended at any time if they meet that special someone), Amy turns out to be in the same manner spent because they’re contained in this trip and it is capable build an union beyond a professional one. She also gets invitations and images of children who have been produced from past members.

“which is mainly why i really do this — it is rather gratifying,” she said. “much beyond my task of being a matchmaker, i am a liaison, confidant, pal, and agent.”

Last Thoughts

Thanks to Amy’s dedication, ingenuity, and fascination with her clients, Linx is actually taking good care of an under-served singles marketplace for the online dating industry, and she is only scratched the area on which she will be able to bring to the Silicon Valley place additionally the world. We are definitely eager for exactly what will come further.

“I worked very hard to build a good reputation in this area, but i’m like You will find a lot more unearthing to-do to get a lot more diverse and interesting consumers which i will help,” she mentioned.

For females who want to join Linx Dating, view here. For men into joining, visit here. You could follow Linx and Amy on Twitter: @linxdating.