Facebook Advertising Tips
This week the Success Connection is coming from Dallas, Texas where Anthony is attending a Funnel Hacking Clickfunnels convention. It’s just as important for mentors to continue to learn as it is for the students they teach so they can come back and share what 7 and 8 figure earners use.
To quickly recap for new readers, what we are trying to do is get people to the “Opt In Page” where we offer a free book. People then goto a “Thank You Page” with a download link where people get your free giveaway and you can make some money. They also go into the “Auto Responder” which sends out emails that make more money.
We call this the Profit Zone.
Where Do You Get Traffic?
There are multiple sources of traffic that come to the front-end opt in page of the funnel. The question is how do we get traffic to the opt in page?
There’s A Ton Of Traffic Sources.
- Google AdWords
- YouTube ads
- Solo ads
- Facebook ads
- Free Facebook traffic
- Free SEO
Anthony’s business focuses on Solo Ads and Facebook both free and paid.
Facebook Advertising Tips
There are three types of Facebook ads that we use:
- Video Ads
- Link Ads
- Page Post Ads
It’s important to know the difference between the different kinds of ads because knowing the pros and cons of each will determine if they work for you. These are ranked in order of importance, that is what has made the most profit from Anthony’s experience.
Let’s say you have a funny picture that you want people to like and share and talk about then link ads are not the way to go. Link ads should be considered a form of direct response advertising where people expect to see an advertisement in the right hand side.
This link ad from Adrian “Time Is Running Out” has a small image with bold type. If people click the image they goto the website.
This page post ad shows a video but neither it nor an image will click through to your website. To get to the website people have to click the link above the image or the button below the image, and notice the double links above to attract attention.
If you want your page post ads to work do not make it look like an ad. These ads show up inside your newsfeed so you want to blend in by making sure they look like news from a friend.
What you normally see in the newsfeed is news from friends and family, people you’re connected to. If you create your page posts ad so it looks like an ad then you create problems for yourself because people expect ads to be in the right-hand column and they skip past it.
The page post ad is a soft sell but it should look like and feel like it belongs in the news feed.
Psychology comes into play when people look at the right hand column. They expect to look at advertisements but when they’re looking in their news feed they’re looking for the latest trend, what crazy stuff is going on in the world, what their friends are doing, some kind of entertainment.
You can make your video unique and not look like an ad at all. Perhaps it’s someone riding a skateboard or a couple in a conversation talking about a product or service.
Let’s say you want people to opt in to this internet marketing funnel as an example.
You can make a page post ad just with an image that lists all the benefits people will get from the free giveaway, or you can take a more subtle approach and make a video of you talking to a friend that knows nothing about internet marketing.
Hey George listen, I downloaded this book called “The Top Strategies For Building Your Online Business”. I’ve never built an online business before, I tried a bunch of things that cost a lot of money and didn’t work.
I had a look at this book and I’m telling you it laid out very simply the different ways I could build a business online. What I loved so much about it was that the book didn’t say you have to do it this way, it was telling me all the different ways I could do it.
George comes on and says:
Hey I’ve been looking for a book like that myself, where can I get it?
We’ve probably got a lot of people watching on Facebook so I’m just gonna put the download link on this post somewhere and if you click that link you’ll be able to download the book.
You’re not actually talking to the person watching the video you’re talking to George just having a conversation and you tell people how they can get the free book through the conversation. That approach, called native advertising, will get so many people to pay attention because we like to watch other people talk.
People don’t like to turn on a video ad that says:
Hey, you can get this free book right now so hurry up. I used it to make money on the Internet…
Because they see that kind of thing all day long.
Try Carousel Ads
Try Carousel Ads because when people are scrolling through the different images they accidentally click on the image which links to your website. These get better engagement and more clicks to the website than any other post.
Anthony is currently spending about $125,000 per month on Facebook ads which may sound crazy but he didn’t start there, he started with just a few bucks getting a 3 to 4 times ROI.
Typically your profits spike when you begin advertising then they drop off and if you’re not watching them you start losing your money. When they decline to about half the maximum profit then that should trigger you to quickly make a new ad.
Facebook advertising is not a set it and forget it kind of thing. You don’t start an ad running then never pay attention to it for the rest of your life.
When you start making money on an ad immediately plan for when it doesn’t work. Make better more creative ads so when you reach the trigger point you’ve got something you can instantly implement to spike the profits.
You don’t know when Facebook is going to change their policies or look at your page so it’s a good idea to plan ahead and include these pages to comply with their requirements. If you just Google “terms and conditions” you’ll find where you can download templated versions.
What do you want more training on?
- Funnels, emails, or software.
How would you rate the Success Connection on a scale of 1 to 5?
What type of traffic do you want to learn about?
- Facebook ads, free Facebook traffic, or solo ads.
Which one best describes you?
- An email marketer, affiliate marketer, e-commerce store owner, consultant, or at least 3 of these.
What can Anthony do better to help us have a more successful business online?
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